CarTrawler has followed up on its car rental distribution tie-up with Ryanair, by clinching a deal with Austrian Airlines.
The Dublin-based company will provide the technology and expertise to enable Austrian to maximise its share of the global car hire market.
The overall ancillary sector is growing strongly, with a recent study sponsored by CarTrawler showing global airline ancillary revenue rose by 21% to $38.1 billion in 2014.
Michael Cunningham, chief commercial officer of CarTrawler, said: “Ancillary revenue is an increasingly important driver of commercial success, and a major contributor to the bottom line of airlines across the globe.
“The secret to unlocking this revenue stream can be found in the data that customers generate with every transaction, and we’re delighted that Austrian Airlines is partnering with CarTrawler to make the most of that opportunity.
“Ancillary revenue is no longer just the preserve of low-cost carriers – it is something from which all airlines are benefiting.
“The question is not who is doing it, it’s how well it is being done.”
Alexander Leinhart, responsible for partner management of Austrian Airlines’ e-commerce business, added: “Due to our collaboration with CarTrawler, our customers benefit from a significant expansion of our rental car offering.
“They can compare the offerings of numerous rental car companies for almost all Austrian Airlines destinations online before their departure, and quickly and conveniently book a suitable rental car, from compact cars to luxury limousines.”