New Enterprise Rent-A-Car app offers ‘contextual shortcuts’ for mobile customers

Enterprise Rent-A-Car has launched a UK version of its new mobile app.

Enterprise Rent-A-Car has launched a UK version of its new mobile app.

The app was developed to meet increased demand from consumers booking travel via mobile devices.

Available for either iOS or Android it enables users to book, access and manage their reservations.

Other notable features include reward points for bookings made by clients who sign in via their Enterprise Plus loyalty account.

A ‘quick start’ dashboard analyses past behaviour contextually to create shortcuts, showing both favourite and recently-used branches as well as previous search criteria.

Enterprise Plus members can also receive current and upcoming reservation details in real-time as well as access a single list of past and future rentals.

Khaled Shahbo, UK and Ireland managing director at Enterprise Rent-A-Car, comments: “Our customers rightly demand exceptional service at our branches, but increasingly they also want to be able to book and review rentals easily on a mobile wherever they are.

“This new app gives people instant access at their fingertips to everything they might need to make their rental experience smooth and hassle-free.”