UK online travel agent sunshine.co.uk has announced a partnership with children’s charity Rays of Sunshine as part of its 2015 corporate social responsibility strategy.
The partnership was officially launched earlier this month and sunshine.co.uk says one in every 10 customers are deciding to donate towards the worthy cause.
Rays of Sunshine works with seriously ill children in the UK aged between three and 18 granting wishes and organising outings.
Sunshine.co.uk said the charity not only felt appropriate due to its name but also because many of its customers are families with young children.
Customers of sunshine.co.uk are asked if they’d like to donate 50p, or an amount of their choosing, to the charity before the get to the payment page.
Chris Clarkson, managing director of sunshine.co.uk, said: “When we heard about the work that Rays of Sunshine does for seriously unwell children, we knew we had to get involved and do everything we could to try and raise money towards the cause.
“Although 50p may not seem like much to donate, if every one of our customers choose to part with those few extra pence when booking their holiday it would soon start to make a big difference and add up to grant who knows how many wishes for these children in need of some fun.”
Jane Sharpe, chief executive of Rays of Sunshine, added: “We’re delighted to be working with sunshine.co.uk.
“The money donated by customers booking their own sunshine holidays on the site will enable us to continue to send seriously ill children on their own sunshine holidays.
“So many of our children have never been on a holiday abroad with their family, so being able to grant that wish makes a real difference. We are so thankful for the support of all those customers who have already made a donation so far.”