Skyscanner has started offering TrustYou’s aggregated review service on its search results.
The TrustYou Meta-Reviews API provides users of price comparison sites a hotel ranking based on all online reviews.
TrustYou says it provides verified reviews in a range of traveller categories like couples and solo travellers and covering amenities like amenities, location and dining.
Nikhil Gupta, director of hotels and car hire at Skyscanner, said: “Skyscanner’s hotel search helps consumers search for, compare and book accommodation with ease, displaying unbiased results with the best rates.
“We’ve made hotel search simple, with clever features, great imagery, traveller reviews and an uncluttered user experience. We have now enhanced the presentation of traveller reviews with the integration of Trust You Meta-Reviews.
“The enhanced reviews will now give our users greater depth of information before they make a decision.”
Benjamin Jost, chief executive and co-founder of TrustYou, added: “Meta-Reviews are confidence builders.
“They make the travel path to purchase more efficient and give travelers a sense of trust in their decisions. Intermediaries, such as Skyscanner benefit when the traveller also extends that trust to the travel search site and becomes a long-term user.”