Ancillary product merchandising specialist GuestLogix has launched an initiative to get cabin crew members better engaged with consumers travelling with their own devices.
The company has found that mobile devices and tablets in the hands of crew can create a more personalised onboard experience for passengers, which in turn leads to more ancillary revenue opportunities.
Examples include tablets and mobile point of sale (POS) sleeves helping cabin crews manage all payment types in multiple currencies; larger screens enabling crew members to operate “stores in the skies” – the visual display of products and more detailed product information – and crew members being able to quickly make note of the passenger’s loyalty-programme membership and deliver a personalised message.
Thomas Drohan, GuestLogix’s vice president sales EMEA, said: “What we are seeing is every travel operator – not just the low-cost airlines – is starting to realise that appropriate ancillary revenue generation is a very useful way of making some significant profit.
“Quite a few companies will do point of sale for crew and some will do ecommerce – we do both.
“Travel companies want to have an integrated POS device. We are moving towards giving out tablets that can do lots of different things, like form filling and logging complaints, demonstrating our capabilities in adding value.”
This month GuestLogix announced a more integrated partnership with enterprise mobility provider Comply365.
Through the collaboration GuestLogix will be providing operators with a single integrated solution for onboard retailing and mobile content.
The pairing of payment solutions for smartphones and tablets with document management, forms, learning management and compliance tools is hoped to expand on the capabilities of mobile retailing while providing higher returns.
Brett Proud, GuestLogix’s president and chief executive, said: “In collaboration with Comply365, GuestLogix is now providing operators with a single integrated solution for onboard retailing and mobile content that enhances crew productivity, and in turn, the passenger experience.
“Having previously teamed up for industry events and to support the needs of a customer, we’ve received overwhelming interest from airlines, rail and bus operators, which has proven there is considerable demand for an integrated offering.
“The strength of a joint solution has quickly become apparent, making this a highly strategic move that will benefit both companies as well as our customers and partners.”