Starwood Hotels & Resorts has selected Revinate’s online reputation management (ORM) software service for its portfolio of 1,200 hotels.
Revinate Reputation will be used at both the property and corporate level to provide hoteliers with data about the guest experience, insight into the competition and workflows for improving operations and engaging with guests.
Starwood selected Revinate Reputation after an in-depth review of all the ORM solutions in the market.
Jay Ashton, Revinate’s co-founder and chief executive, said: “We are very excited to be working with Starwood Hotels & Resorts, one of the most global high-end hotel companies in the world.
“We look forward to growing with them and supporting them as they continue their rapid expansion across the globe.”