Zul Sidi has been named by Sabre as vice president of enterprise data and analytics, a strategic area within the company’s product and technology organisation.
He joins Sabre from Canadian wireless and data communications services provider Rogers Communications, where he was vice president of data management and technology.
Sidi will lead Sabre’s enterprise data strategy and speed up new software and capabilities through information technology and business analytics.
The data insights will help create more personalised, mobile solutions that connect traveller behaviour and action, according to the company.
Deborah Kerr, chief product and technology officer at Sabre, said: “Zul’s extensive experience in enterprise data management and development will prompt the way we access, interact with and consume massive amounts of travel data to enhance our user experience, personalisation and mobile capabilities.
“His strong track record of developing business analytics products and services will further strengthen Sabre’s analytics expertise in transforming shopping and booking data into real-time insights and innovative solutions for our customers.”