Lufthansa is the latest carrier to sign up for Travelport’s rich content and branding merchandising technology solution.
More than 110 airlines have now signed up with over 70 carriers live on the system.
Jörg Hennemann, senior vice president of automated sales, pricing and distribution at Lufthansa, said: “Travelport’s rich content and branding solution will allow us to deliver additional customised content to the screens of travel agents around the world.
“In collaboration with Travelport, we can now provide travel agents and travellers with a more detailed understanding of Lufthansa’s services, fares and ancillaries.
“With regards to the implementation of our European fare structure, passengers can now always choose the exact fare that best meets their needs and only pay for the services they actually want to use.”
Travelport’s air commerce senior vice president and managing director, Derek Sharp, added: “It’s fantastic news that Lufthansa shares our vision to offer travel agents visually-rich and interactive content so they can sell even more effectively to travellers.
“With our unique merchandising solutions airlines can market themselves in an individual way which sets Travelport apart from our competitors.”
The move comes despite Lufthansa’s recently announced plans to impose a €16 fee for GDS bookings.