Carson Wagonlit harnesses big data to ‘transform corporate travel reporting’

Business travel management company Carlson Wagonlit Travel (CWT) has tested out its new interactive dashboard with its clients.

Business travel management company Carlson Wagonlit Travel (CWT) has tested out its new interactive dashboard with its clients.

The dashboard can be customised and populated with data in near real-time (within 30 minutes of booking) and is hoped by CWT “to transform corporate travel reporting for good”.

A total of 30 of CWT’s clients are participating in the AnalytIQs pilot, which will be rolled out to all its customers later this year.

The firm describes its vision as being for AnalytiQs to become the go-to tool for travel managers that use programme data sources integrated with products and services.

Travel managers will see their own data benchmarked against top industry performers from around the world and CWT client averages – meaning they can see where they could improve their own programme.

David Moran, executive vice president of global marketing and enterprise strategy at CWT, said: “This is a significant leap from those tools available in today’s market.

“Our goal with CWT AnalytIQs was simple – create a complete picture of our clients’ travel programme, in real-time which uses the power of big data and we have done just that.

“We are delighted with the feedback in this first pilot stage and are eager to roll this product out to all our clients.”

CWT client Rita Visser, Oracle’s director of global travel GPO, gave her feedback.

“The level of data available gives way to building and creating strategies [for our programme] around the globe, specific regions and even down to a country level if and when needed,” she said.

CWT said there will be live demonstrations and more information available at the GBTA Convention in Orlando later this month.