Amadeus’s new app offers in-trip bookings

Amadeus has announced WestEast Travel and Atlas Travel as the launch customers for its new travel agency mobile solution for western Europe.

Amadeus has announced WestEast Travel and Atlas Travel as the launch customers for its new travel agency mobile solution for western Europe.

Designed for the UK’s rapidly growing smartphone user base, the app is intended to deliver an optimised itinerary management experience and assist travel sellers to strengthen their customer relationships throughout the lifecycle of their trip.

It offers up pre-trip, in-trip and post-trip information and booking functionality.

Kevin Huynh, managing director at WestEast Travel, said: “We are using technology to get our products and offers to the right customers at the right time.

“This app helps us connect more personally to our customers too, not just in terms of booking, but with real-time information for their travel plans, allowing us to notify them of any flight disruptions or schedule changes, as and when it happens.

“It also enables us to enter new markets and compete with larger competitors.”

Features of the new app, available for Apple and Android, include bookable hotel and taxi services; the ability to consolidate itinerary elements that are booked outside the usual channel and integrated transport options, synchronised to the travel itinerary.

Stephen McKenna, chief executive of Atlas Travel, added: “In one of our recent client surveys, we identified that 67% of our business travellers cited convenience as their number one priority when travelling.

“There is a clear requirement from our clients to provide them with relevant tools when travelling and we are delighted to launch this travel app with Amadeus which is consistent with our smart solutions strategy, coupled with our mission that is clearly focused on enhancing every customer experience.”

Champa Magesh, managing director of Amadeus UK & Ireland, said: “We are committed to deploying technology that improves the total travel experience and mobile plays a pivotal role in this regard.

“For too long travel professionals have had to figuratively wave goodbye to their customers at the point of departure.

“With our suite of mobile solutions for business and leisure, travel sellers can be with their customers for the entire journey.

“We are delighted to be working with West East Travel in the UK and Atlas Travel in Ireland to introduce this solution to both markets.

“Together with our customers, Amadeus is extending the sought after service offered by travel professionals into the hands of travellers via their smartphone.”