Travel technology company ClickTripz has acquired TheSuitest, a hotel data-science start-up.
TheSuitest applies Wall Street-style data analytics to the hotels market. It will join the firm’s new technology innovation centre, ClickTripz Labs in California.
ClickTripz plans to unveil a number of joint innovations in the coming months leveraging TheSuitest’s technology, which helps make sense of unstructured travel buying information, allowing businesses to gain insight into market dynamics and anticipate consumer behaviour online.
Ross Weber, chief executive of ClickTripz, said: “Mastering data management has always been an integral part of our business.
“With the acquisition of TheSuitest, we are doing more than just strengthening our internal data science capabilities – we are also extending that core competency to a new generation of tools and products for the online travel industry.
“These aim to help travel suppliers optimally sell their inventory.
“Whereas other travel tech companies have begun to diversify into different verticals, ClickTripz is taking a distinctly different tack, deepening its focus on travel data and integrated solutions for lodging suppliers.”
The first product ClickTripz Labs is launching aims to increase conversion rates. The product displays rates from other channels on supplier websites and OTAs, allowing customers to easily compare prices without leaving the site.
Jeremy Murphy, co-founder of TheSuitest, added: “Joining ClickTripz was an obvious choice for us.
“This is a special opportunity to combine our cutting-edge, data-crunching machinery with an established travel technology firm that has a track record of creating win-win solutions for suppliers, publishers, advertisers and consumers.”