Turkish Airlines claims to have become the first carrier to run a live broadcast of the cockpit and cabin crew’s flight via live video streaming platform Periscope.
The transatlantic flight started with a live streaming from the crew garden at Istanbul’s Ataturk airport, where pilots and flight attendants relaxed before boarding.
The broadcast then moved to the aircraft and followed the crew’s preparation, including exterior checks.
Live images of the crew at work while over the North Atlantic were broadcast live using on board Wi-Fi, allowing viewers to see the crew rest area, which is usually out of bounds for travellers.
The number of viewers reached its peak when the flight went live from US airspace, and Turkish Airlines started asking viewers to guess where the flight was about to land.
The journey ended with a farewell from the crew at Times Square in New York City.
Neşet Dereli, the airline’s interactive marketing communications manager, said: “The first cockpit and cabin crew flight ever broadcast live in the world was also the first Turkish Airlines branded live-stream in the sky. Our Periscope flight achieved 292,772 total likes and allowed us to gain 5,118 new followers.”