Virgin Australia renews deal to use SabreSonic platform

Virgin Australia has renewed its technology agreement with Sabre, expanding the airline’s SabreSonic agreement.

Virgin Australia has renewed its technology agreement with Sabre, expanding the airline’s SabreSonic agreement.

SabreSonic is an integrated suite of applications that optimizes and automates core processes such as reservations, inventory and departure control.

This renewal enables Virgin Australia to implement solutions including Customer Data Hub, Customer Experience Manager and Dynamic Retailer.

It also gives the airline use of SabreSonic Select’s shopping capabilities, mobile solutions and other software.

Lawrie Turner, chief information officer of Virgin Australia, said: “Our partnership with Sabre has enabled us to strengthen our global presence with our customers, our alliance partners and our sales partners.

“We are now building on this partnership, and will work with Sabre to ensure we deliver a seamless, world-class customer experience across all international and domestic markets.”

Hugh Jones, president of Sabre Airline Solutions, said: “We believe Sabre’s technology will help fuel the growth of Virgin Australia’s business by providing new solutions that differentiate them and provide new marketing capabilities with their airline partners.

“By expanding our technology footprint across the airline with our customer-centric solutions, Virgin Australia can make a significant impact on continually elevating the travel experience.”