Travel technology powerhouse Multicom has built a system to let travel providers create instant promotions of products based on feeds from other suppliers.
The Promotion Builder system works alongside the Multicom FindAndBook platform by allowing customers to run searches on products and price any bespoke special offers from suppliers
Once complete, streams of offers are incorporated into XML feeds direct into customer websites, price comparison sites or agency selling systems.
Multicom general manager Chris Nourse said: “This is perhaps the most powerful use of our core FindAndBook technology we have ever developed.
“Combining the search power of FAB with an almost endless number of parameters means we can create promotions overnight which would take days or weeks to build using alternative systems.