Princess Cruises builds site for UK market

Princess Cruises has launched a dedicated site for the UK market as part of a wider drive to provide more online information for customers and agents.


Visitors to Princess.com will be automatically re-directed to a UK-focused site featuring products in pound sterling and information for the UK-based travel trade.


Other new functionality include an Agent Locator section and Searchlight, a tool to allow users to search and compare different Princess products.


The decision to launch a UK-targeted site comes despite news that sales of Princess’ products through the travel trade account for 95% of its overall distribution.


Pieter van der Schee, head of brand marketing for Princess Cruises, said: “I’m not expecting any real change in our distribution and we will continue to spend a major part of our annual budget on joint activity with travel agents to advertise Princess, both online and offline.”


 

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