Cheapflights is claiming a significant milestone with news that it is second only to Google in the UK as a referrer of traffic to travel agent websites.
Hitwise data in January and early-February for upstream clicks to other sites showed the price comparison grabbing a 2% share of all traffic, behind Google UK’s 29% and Google.com’s 5%.
Cheapflights also secured a leading place amongst travel search and price comparison sites in the category for upstream referrals to other airline sites.
Leading the pack is Google UK (29%), Google.com (6%) and EasyJet (2%), with Cheapflights grabbing almost another 2% share of traffic.
Group managing director Chris Cuddy said: “We like to attribute our continued success to our providing consumers on both sides of the Atlantic with a user-friendly product allowing them rapidly to search and conclude terrific flight deals for their chosen destinations.
“At the same time, we are also giving our small as well as large-sized travel industry advertisers’ equal access to literally millions of would-be travellers intending to fly.”
Cheapflights in the UK secured a 20% increase in traffic year-on-year in January to 4.7 million unique visitors. The US site is closing in on its UK counterpart with a 22% increase on the same period last year and 3.5 million visitors.