Hotels4u in consumer direct push via Thomas Cook

Accommodation listed on will be streamed through the main Thomas Cook website within weeks.

Thomas Cook Group acquired the independently owned bedbank this week in a £21.8 million deal.

Stock from and the trade-only will be shared once integration is complete, a spokeswoman confirmed.

However it is understood the brand will be pushed via in order to grow its consumer presence.

There are no plans as yet to open ThomasCookHotels to consumers. The existing FlexibleTrips dynamic packaging brand is also likely to take inventory. currently has around 30,000 properties on its book and handles around 500,000 customers each year.

Thomas Cook Group chief executive Manny Fontenla-Novoa said: “This is an acquisition that fits perfectly with our strategy of enhancing Thomas Cook’s position in the independent travel sector and will also further strengthen our mainstream business.”

The deal was completed on Wednesday this week and announced to the London Stock Exchange on Thursday.

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