BrochureMaps makes debut

Online travel affiliate TravelWhere is releasing its web-based BrochureMaps service, enabling travel agents and consumers to pinpoint a place on the map and find the latest brochures from tour operators serving that region or destination.

The technology enables users to choose from a massive range of online brochures and then open them up using page-turning technology for further information. Deep-links to tour operator websites or reservation systems can be embedded within the brochures as well as video clips for a more interactive experience.

The technology allows agents to create bespoke brochures for customers by selecting a number of pages or sending a link via e-mail.

TravelWhere founder and director Ian Champness has devised a number of commercial models for the technology, including an affiliate scheme charging tour operators if a booking is made, a charge per page view or a fee every time the brochure is opened.

“The system will help tour operators extend their online reach, cut the cost of consumer acquisition and help consumers and travel agents search for holidays and tour operators.”

Champness also said the technology could eliminate brochure wastage at a time when the environment is in the spotlight. “It’s a timely moment for tour operators to look at an alternative solutions to producing and distributing brochures more effectively and in a more environmentally-friendly way.”

The BrochureMaps system also provides detailed information on airports and ferry ports and the airlines and ferries operating from them.

The next phase is to integrate a flight booking engine so consumers can be directed to multiple flight search and booking service.

TravelWhere has also created a brochure database, which Champness described as the ‘Amazon’ for travel, providing unlimited shelf space for brochures and giving operators an online distribution and marketing service.

The BrochureRack system acts as a directory for agents and consumers enabling them to research operators to specific destinations and read about regions and available activities.

Champness also wants to build up a social network for BrochureRack.

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