Mobissimo unveils dramatic new site

Global meta search site Mobissimo is to relaunch this week with a major swing towards intuitive search and customisable content.

The US-based website will simultaneously unveil the overhauled new look and feel across its country sites – including the UK – as it looks to improve its presence in overseas markets.

The new offering will include what its founder Beatrice Tarka calls a “dramatic” new approach to meta search by allowing users to customise their homepage.

Users can create their own modules – featuring tools such as weather, currency or destination photos – which are then automatically populated with content on results pages depending on the search parameters.

Widgets from third part sites such as travel social network Dopplr can also be dropped into the user interface.

Tarka told Travolution: “We think we are taking meta search another step ahead. It is customisable travel search – Web 3.0.”

The takeover of meta rival Sidestep by market leader Kayak has put Mobissimo in a strong position to push forward in the US, Tarka said.

Mobissimo is expected to shortly launch country sites in Mexico, Poland and Spain.

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