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Former MSC Cruises sales and commercial director Lee Strongitharm is to join A2Btravelextras.com as chief executive.
Executive responsibility for the business will be passed to Strongitharm from Renaldo Scheepers, who will become chairman of the newly restructured company.
However, the changes do not affect the WWTE Group which owns a2btransfers.com and resorthoppa.com.
Scheepers said: “I am delighted to welcome Lee to A2Btravelextras at a very exciting time for the company.
“We have grown significantly over the last 12 months and more dedicated focus is needed on our extras business to continue this growth.
“Lee’s comprehensive experience and understanding of the travel industry will be invaluable to further grow the business.
“This appointment is important and completes the progressive strengthening of the extras business enabling focussed investment that will lead to rapid growth.”
Strongitharm added: “Much of the infrastructure development for the business is now complete and the opportunity to lead the next major growth phase is very exciting.
“The company is clearly focused on delivering superior customer service and a fantastic range of products.”
Strongitharm has more than 30 years commercial management experience in the travel industry with British Airways, Carnival UK and MSC Cruises.