After establishing a strategic partnership in 2013, Scandinavian Airlines (SAS) has now completed its migration to the Amadeus Altéa Revenue Management Suite.
Amadeus said the system is specifically designed to overcome the ‘buy-down effect’ – the phenomenon whereby revenue management systems “cannot adequately understand travellers that buy low-price flight tickets, but still expect optional extras to add to their flight ticket”.
Tobias Jönsson, vice president for revenue management at SAS, said: “Today, network airlines are suffering with complex revenue management IT solutions and the buy-down effect when it comes to taking control of revenue.
“However, we are excited to be working with Amadeus on a solution which tackles these issues and is fully integrated with our other Altéa systems.
“Our migration to Amadeus Altéa Revenue Management was completed seamlessly and lays the foundation for us to optimize the pricing of both flight and, in the future, ancillary services.”
Julia Sattel, vice president of airline IT at Amadeus, added: “Amadeus is ideally placed to deliver this unique revenue management solution due to our ability to use more accurate and complete data drawn from the Amadeus Altéa Suite, various other Amadeus and external sources, and a wide range of accurate, real time data from the airline itself.
“The end-to-end nature of the approach enables greater automation and means SAS will now be able to correctly price relevant offers for travellers, automatically registering when travellers are also purchasing ancillary services. This solution will support our vision for a truly traveller-centric global travel ecosystem.”