Cloud-based property management system (PMS) Hotelogix.com has announced a partnership with TripAdvisor to integrate its review collection solution directly into its offering.
Review Express, which allows hotels to easily connect with guests after their stay to encourage fresh reviews, will be provided as an automated option for Hotelogix hotel customers.
Aditya Sanghi, co-founder and chief executive of Hotelogix, said: “In today’s industry, reviews are one of the most important tools for independent hoteliers’ success.
“We are proud to partner with TripAdvisor for such a relevant initiative.”
Using Review Express, hoteliers can create and customise emails to guests, a process which is intended to generate more reviews and valuable insights into their stay.
Hoteliers can then monitor their reviews and take action based on the feedback their guests provide.With Hotelogix, any reviews published on TripAdvisor, as a result of a Review Express campaign, are also displayed in the PMS.
Minesh Shah, senior director for global hotel partnerships at TripAdvisor, said: “According to a recent study, 70% of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews.
“By making Review Express available as an automatic solution, we’re helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service – a winning formula for a good online reputation.”
Hotelogix said the partnership is part of its vision to maximize the potential of independent hoteliers by “collaborating with key industry leaders and creating innovative platforms”.