Atcore Technology has appointed former Iris Concise managing partner Dave Cruikshank as chief commercial officer.
Cruikshack brings the reservations and e-commerce software provider strategic, marketing, digital and commercial experience with global businesses as well as start-ups.
At Iris Cruikshank advised Intercontinental Hotel Group on new business initiatives and marketing strategies and shopping centre owner Value Retail on the development of its digital platforms and customer strategies.
Prior to this he was development director of hotel start-up Yotel and ran the online business of the British Airways-owned AirMiles.
Mike Kingswood, chief executive of Atcore Technology, said: “Dave’s extensive strategic and commercial leadership experience will help accelerate the ongoing growth of Atcore and cement its position as a market-leading technology partner to the travel industry.”