The CruiseCritic review service has launched a dedicated site for users in the UK just eight months after its acquisition by TripAdvisor last year. CruiseCritic.co.uk will be the first country site created to run alongside the original dot-com, which launched in 1995 as one of the web’s first cruise review portals. The UK version will…
CruiseCritic launches UK site
The CruiseCritic review service has launched a dedicated site for users in the UK just eight months after its acquisition by TripAdvisor last year.
CruiseCritic.co.uk will be the first country site created to run alongside the original dot-com, which launched in 1995 as one of the web’s first cruise review portals.
The UK version will include existing functionality such as reviews, trip planning and cruise news.
The launch comes in the midst of a major growth period for the cruise industry in the UK and elsewhere in developed markets.
TripAdvisor bought CruiseCritic for an undisclosed fee in May 2007 as part of a string of discreet acquisitions of niche planning and review sites.
CruiseCritic editor-in-chief, Carolyn Spencer Brown, said: “The British have a long tradition of cruising, as many great ships and shipping lines have British origins.
“Recently, the British cruise market has experienced an unprecedented boom, as younger, less traditional and more active travellers are discovering the advantages of cruising as a holiday choice.
“This boom, coupled with an ever increasing British audience visiting Cruise Critic’s .com site, made now the ideal time to launch CruiseCritic.co.uk in order to help British cruisers find the right ship, with the right amenities at the right price.”
