Bravofly.com app users can now book flights “in as little as 30 seconds” after the lastminute.com group business enlisted the services of credentials management company Jumio.
Jumio claims that by utilising its computer vision technology Bravofly.com app users can book flights six times faster than before.
The app users scan their passport with their mobile device camera to automatically fill in their personal details and passport number into the booking form, via Jumio’s Fastfill product. This data is not stored by either Jumio or Bravofly.com, which it is hoped will give peace of mind to customers.
Fastfill gathers passport data to help travel agents and airlines to comply with Advance Passenger Information Systems compliance requirements.
The Bravofly.com app also uses Jumio’s BAM Checkout, which enables consumers to use their mobile device camera to scan their payment card and automatically populate the checkout form.
David Pope, director of marketing EMEA at Jumio, said: “Purchasing travel services on mobile devices is something consumers find incredibly useful.
“But easily solvable process problems are ruining the customer experience – as evidenced by very high mobile transaction abandonment rates.
“We all know that it’s too difficult and frustrating a process to manually key enter all the information required on booking and payment forms.
“Putting the customer’s needs first is one of the reasons why the lastminute.com group has become an industry leader and partnering with Jumio helps it to continue driving the industry forward.
“Providing great consumer experiences, particularly in mobile transactions, has become the new competitive edge that Jumio clients are enjoying.”
Francesco Signoretti, chief executive of lastminute.com group, added: “Our aim is to simplify the life of travellers and providing [sic] the best consumer experience through innovation.
“With Jumio’s technology we can now offer our customers a frictionless and secure booking and payment system which will be six times faster than before.
“This will significantly improve the customer’s travel experience right from the initial booking and fits well with our efforts to continuously leverage our mobile capabilities and features.”