embarks on social media marketing campaign embarks on social media marketing campaign

Hosted accommodation site has launched its first marketing campaign, through social media.

The 90-second short film targets consumers in the UK and Ireland through paid placements aimed at highlighting’s USP – that the host is always present.

Shot in Dublin and Barcelona, the film titled ‘Hello Homestay’, was produced by In the Company of Huskies, a Dublin advertising agency.

The video tells the stories of some hosts, capturing their experiences, tastes and personalities and how they help guests get a real insight into the location they are visiting.

Alan Clarke, chief executive of, said: “Homestays are a new concept for many people.

“Our goal is to help them understand what a homestay is and what makes it a valuable culturally immersive travel experience.

“There are no empty vacation rentals listed on Everything we do focuses on improving the experience of the guest and host – people are at the heart of our business.”

The campaign marks’s second year in business.

There are now over 30,000 hosts around the world, based in 140 different countries.

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