Hosted accommodation site Homestay.com has launched its first marketing campaign, through social media.
The 90-second short film targets consumers in the UK and Ireland through paid placements aimed at highlighting Homestay.com’s USP – that the host is always present.
Shot in Dublin and Barcelona, the film titled ‘Hello Homestay’, was produced by In the Company of Huskies, a Dublin advertising agency.
The video tells the stories of some Homestay.com hosts, capturing their experiences, tastes and personalities and how they help guests get a real insight into the location they are visiting.
Alan Clarke, chief executive of Homestay.com, said: “Homestays are a new concept for many people.
“Our goal is to help them understand what a homestay is and what makes it a valuable culturally immersive travel experience.
“There are no empty vacation rentals listed on Homestay.com. Everything we do focuses on improving the experience of the guest and host – people are at the heart of our business.”
The campaign marks Homestay.com’s second year in business.
There are now over 30,000 Homestay.com hosts around the world, based in 140 different countries.