Air Lituanica signs up to Travelport’s Rich Content solution

Air Lituanica signs up to Travelport’s Rich Content solution

Air Lituanica has selected Travelport to distribute its content globally, as well as signing up for the company’s rich content and branding solution.

The Lithuanian-based carrier’s content is now live on Travelport’s ‘travel commerce platform’ and can be searched, sold and booked by travel agents using the company’s point of sale product, Travelport Smartpoint.

Travelport Rich Content and Branding allows airlines to present their offer to travel agents with graphically rich images and descriptions. The solution has now been adopted by more than 100 airlines.

Launched in 2013, Air Lituanica’s focus is on establishing itself as a leading European regional airline, with direct flights to major European destinations from Vilnius and connecting flights to more remote areas.

Inga Jankunaite, senior manager at the airline, said: “Travelport’s technology is rightly in high demand within the industry and we’re excited to be a part of that story.

“The majority of our customers are from overseas, while half of all passengers fly for business purposes.

“Travelport’s offer allows us to effectively differentiate our products to travel agencies who can now access detailed information about our services and fares within their existing workflow and help them deliver a tailored and comprehensive service to travellers.”

Simon Ferguson, Travelport’s managing director UK, Ireland and the Nordics, added: “Air Lituanica is a young and growing carrier which recently welcomed its 220,000th passenger on board.

“We are pleased they have recognised the value of our merchandising proposition and our team is fully committed to supporting the airline’s sales strategy and helping them generate more bookings.

“We are confident that our innovative merchandising solution can play a major role in the airline’s future growth.”

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