AirAsia has signed up for Travelport‘s rich content and branding solution, which improves how airline products are displayed on the GDS screen.
It becomes the first low-cost carrier in Asia to sign up for the feature, which allows airlines to market and retail their products more effectively by controlling how their products are visually presented and described to travel agents.
The solution is designed to enable airlines to use more sophisticated retailing techniques to drive sales of core fares as well as extras.
Delta Air Lines, British Airways, Singapore Airlines, easyJet and Ryanair are already signed up, among others.
Spencer Lee, head of commercial, at AirAsia Berhad, said: “On AirAsia.com, we are very proud of the wide variety of options and add-ons we offer to our customers, clearly presented with detailed descriptions and highly illustrative visuals. We are glad we are now able to present our products in the same manner to Travelport’s global network.”
Simon Ferguson, Travelport’s managing director UK, Ireland and the Nordics added: “We are delighted to join hands with AirAsia to present the Airline’s complete and unique brand experience to our network of 259,000 travel agency terminals worldwide.”