unveils enhanced loyalty programme unveils enhanced loyalty programme has updated its loyalty programme, offering a bigger selection of hotel deals. Rewards – formerly Welcome Rewards – provides members with deals that the company claims are not largely available on comparison sites.

Secret Prices, an addition to the loyalty programme, offers thousands of specially negotiated rates and subscriber-only deals.

Members will continue to earn a free night – excluding taxes and fees – after every 10 nights stayed at one of the brand’s 200,000 hotels, with no blackout dates.

“We continually look for ways to evolve the services we provide our customers,” said Clive Peoples, vice president of customer marketing for

“Secret Prices brings even greater savings to our members, app users and email subscribers and offers value beyond other online travel sites.”

Rewards members can access Secret Prices and manage their free nights via the mobile booking app, or on their PC.

Existing Welcome Rewards members will automatically become Rewards members and gain access to Secret Prices, and will not experience any changes to their account.

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