London-based start-up Triptease has integrated its technology with Sabre’s SynXis booking engine, in a bid to drive direct hotel bookings.
Hotels using the engine will now be able to integrate Triptease’s Price Check widget, which shows real-time OTA prices and how they compare to the best-available rate.
The widget is intended to reduce uncertainty around a hotel’s direct price, giving customers the confidence to book direct.
“We have been delighted by the commitment from a leader like Sabre,” said Alexandra Zubko, head of business development at Triptease.
“I think we are both pleasantly surprised by just how effective Price Check has been in driving direct bookings for clients.
“Does it solve all a hotel business’ problems in one move? No.
“But with our simple integration process hoteliers across the world can turn more lookers to bookers and drive their direct bookings by 35% within a month.”
Luxury Family Hotels has recently integrated Price Check.
Jonathan Parker, head of sales and revenue at the firm, said: “Thanks to Triptease and SynXis we’ve been the first to integrate Price Check for our guests.
“We’re already seeing a difference and will now be conducting more tests with the Triptease team to see how we can best optimise and increase how many people book direct with us.”