Finnish e-commerce specialist Frosmo is to sponsor the Travel Tech Theatre, part of the Travel Tech Show at this year’s World Travel Market in London.
Frosmo signed the sponsorship deal after exhibiting for the first time at the show last year, which resulted in €1 million-worth of business.
Tatiana Caciur, marketing manager, said: “Exhibiting at the Travel Tech Show at WTM 2014 was a really smart move for us and generated a great deal of interest.
“We’ve already closed several business deals and have others pending – including a six-figure deal with one of the world’s largest travel sites.
“We saw first-hand last year how important the event is for anyone involved in the sector and the buzz that the event creates.
“We were keen to sponsor the Travel Tech Theatre, which is at the heart of the Travel Tech Show at WTM.”
Simon Press, senior director of WTM, said: “The fact that Frosmo – a first-time exhibitor at WTM last year – has signed up to sponsor the Travel Tech Theatre is a fantastic endorsement for WTM as the must-attend event for companies who want to expand their reach in travel.
“Frosmo has ambitious plans within the global travel sector and this sponsorship deal will help the company build on last year’s success by providing high-visibility branding to get its message out to key partners.”
The Travel Tech Theatre seats 120 people and last year attracted 2,720 delegates over the course of the exhibition – up 22% on 2013.