Etihad Airways has signed up for Travelport’s rich content and branding merchandising solution for airlines.
It comes as part of an extended multi-year full content agreement between the UAE carrier and the travel technology supplier.
Etihad joins 103 airlines signed up for rich content and branding since its launch last year, including British Airways, easyJet and Ryanair.
The solution enables airlines to market and retail more effectively by controlling how their offerings are visually presented and described on travel agent screens. It is now available through the latest version of the Travelport Smartpoint agency desktop.
James Muller, global sales senior vice president of Etihad Airways, said: “As we continue to expand the Etihad Airways network globally, we are happy to work with Travelport to expand our distribution reach and showcase our world-class product and services.”
Simon Ferguson, Travelport’s managing director for UK, Ireland and the Nordics, added: “I am pleased to have extended our partnership with Etihad Airways, and that they recognise Travelport as a valued technology partner within their growth strategy.
“We will continue to work closely with Etihad Airways in the effective delivery of their content to Travelport’s global network of over 67,000 travel agencies worldwide.”