Sabre becomes latest GDS to work with Ryanair

Sabre becomes latest GDS to work with Ryanair

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Ryanair announced that its fares and ancillary services will be available on Sabre’s global distribution system (GDS) from June.

The budget airline already works with Travelport and Amadeus. The Sabre launch follows the introduction of Ryanair Business Plus last year and its dedicated corporate and group service.

Ryanair’s chief marketing officer, Kenny Jacobs, said: “Ryanair is pleased to work with Sabre as we continue to improve our offering to an even wider range of business and corporate customers.

“With more than 27% of our customers already travelling on business, we are continuing to enhance Europe’s best business service, with the lowest fares, most on-time flights and our tailored Business Plus service.

“Business travellers, corporations and TMCs will now have greater access to our low fares and Europe’s largest route network thanks to our agreement with Sabre.”

The link up is latest in an on-going series of Ryanair customer experience improvements under the Always Getting Better programme, including the launch of the new Ryanair website, a new app with mobile boarding passes and allocated seating.

Harald Eisenaecher, senior vice president EMEA at Sabre, said: “Ryanair has become a popular option for corporate travellers and it’s now easier, faster and more efficient for travel agencies to shop and book Ryanair’s fares and ancillary content all within the Sabre system.

“Our industry-leading retailing capabilities also allow Ryanair to merchandise their fares and ancillaries the way they want to, ensuring brand consistency across all of its retail channels.”

Sabre’s travel marketplace facilitates the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to travel agents and corporations.

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