Ryanair plans to enhance its app and website and deliver a “world class” digital infrastructure by using Adobe software.
A new Ryanair.com website, featuring personalised home pages, a ‘hold the fare’ feature and a fare comparison tool, will launch in the autumn, along with a new mobile app.
The low-cost carrier has invested in a range of Adobe products to improve its IT and digital capabilities.
This comes as Ryanair implements the second year of its ‘Always Getting Better’ service improvement scheme.
Speaking at the Adobe Summit in London, Ryanair chief marketing officer Kenny Jacobs said: “Becoming digital leaders in the travel category is a key pillar to the Ryanair ‘Always Getting Better’ plan.
“This partnership with Adobe will allow us to have best in class solutions for digital marketing across our website and app, our CRM and our customer insight and analytics.
“Our customers have enjoyed the big improvements we have made in digital and the best is yet to come.
“This year we will have over 100 million customers across 30 European countries, making this one of the mostly widely experienced digital and data transformations in any industry in Europe.”
Mark Zablan, president Adobe EMEA, added: “Europe’s favourite airline has made a significant investment in Adobe Marketing Cloud, and we look forward to assisting them on their exciting journey to provide an enhanced customer experience for the 100m customers Ryanair will carry this year.”
Ryanair’s Kenny Jacobs and Adobe’s Mark Zablan at the Adobe Summit in London