Suffolk tech minnow gets in sync with big fish Booking.com

Suffolk-based software developers Inn Style has completed an integration with global hotel room retail giant Booking.com to help its users better manage their bookings.

Suffolk-based software developers Inn Style has completed an integration with global hotel room retail giant Booking.com to help its users better manage their bookings.

Their ‘InnSync’ solution offers B&B and small hotel operators the ability to automatically manage their availability in real time through third party OTAs. Booking.com is the first integration to go live.

As well as avoiding the problem of double bookings, the system allows secure payments to be handled.

It also automates the sending of personalised emails to guests who have booked, reducing administration for accommodation owners.

Finally, it provides insight into customer booking behaviour on OTAs which has not been available for owners to interpret and react to, with insights to clients via a suite of simple marketing metrics.

Adrian Melrose, co-founder of Inn Style, said: “Partnering with Booking.com offers our clients’ total flexibility, beautiful functionality whilst vastly reducing onerous admin workflow.

“This in turn empowers them to enjoy their business, concentrating on being the perfect host and not the secretary.”

Chris Waters, co-founder of Inn Style, added: “We’ve invested heavily in building InnSync – but it’s our customers who’ll reap the rewards.

“Once accommodation setup is complete, InnSync provides a seamless synchronisation of all bookings and availability in the background.

“It’s fast, accurate, and scalable. And it’s going to save accommodation owners hours and hours of admin time that would be better spent giving their guests a memorable experience.”

Stephanie Horst, connectivity account manager at Booking.com, described InnSync as “a great system.”

She added: “We are delighted they choose Booking.com as their first choice to partner with.

“We look forward to a long and successful relationship, and welcoming Inn Style’s accommodation owners.”