Booking.com launches new B2B unit offering optimised sites to hotels

Booking.com has moved to make itself even more indispensable to accommodation owners, with the launch of BookingSuite, a new B2B unit.

Booking.com has moved to make itself even more indispensable to accommodation owners, with the launch of BookingSuite, a new B2B unit.

BookingSuite will initially offer mobile optimised websites, Booking.com claims it will help providers establish a next-generation online presence to drive organic bookings.

Cloud-based BookingSuite is offered free of charge and provides a “future-proof” solution for accommodation providers, to help them “keep pace with fast-moving technology”.

Websites offered through BookingSuite’s new product WebDirect give accommodation owners full content control and a “sophisticated web presence” that is constantly upgraded, said Booking.com.

Rob Ransom, director of BookingSuite, said: “BookingSuite property websites represent a great leap forward for the industry.

“For the first time, accommodation providers in all regions of the world can benefit from a high-quality online presence with no financial risk and no operational and technical headaches.

“BookingSuite eliminates time and resources wasted with traditional website development and management, enabling partners to benefit immediately from a strong online presence.”

WebDirect customers only pay when a reservation is made through their booking engine resulting in a stay by guests. There are no other fees or charges.

Booking.com said WebDirect users benefit from “advanced information architecture, engineered with a rich user experience and data-driven designs that perform flawlessly across all devices.”

Shane Pappas, general manager of The Keating Hotel in San Diego, California, which has been using BookingSuite nearly a year, said:

“We’ve definitely seen that return on investment and felt the benefit of having this as a tool.

“Running BookingSuite through Booking.com has created an added value for all our hotels in that it makes everything more seamless and easier on our end to do what we do day-to-day.

“As hoteliers, we are all busy. Anything we can implement that’s going to add time is a huge added value for us.”