Hotels will be able to systematically collect TripAdvisor reviews immediately after a guest’s stay.
This automation is made possible through an integration with the hotel’s existing technology provider and the travel review site’s review collection solution, Review Express.
More than 100 technology providers, including property management systems and booking engines, are already allowing their hotel customers to benefit from the integration to drive more new reviews.
Business owners have had the option to visit TripAdvisor’s Management Centre and send customised emails to their customers asking them to write a review about their experience since the launch of Review Express two years ago.
TripAdvisor has simplified the process through an integration with the hotel’s existing technology provider. Hoteliers can now set up an email campaign, so that the review request is sent automatically to guests two days after they check out.
Review Express users see an average 33% uplift in their number of reviews on TripAdvisor, the company claims.
Additionally, reviews posted as a result of the Review Express property management system integration will be attributed on TripAdvisor as ‘collected in partnership’ with the hotel.
Minesh Shah, senior director of global hotel partnerships, said: “Almost 60,000 hotel and bed & breakfast owners have already made Review Express part of their post-stay communication program for customers – now, we have created a faster solution for time-pressed accommodation owners through this new integration.
“According to a recent study, 70% of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews.
“By making Review Express available as an automatic solution, we’re helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service – a winning formula for a good online reputation.”