The website for Tui Group’s luxury cruise arm Hapag-Lloyd Cruises has been revamped in the wake of a “comprehensive restructuring”.
Europe’s largest travel business expects Hapag-Lloyd Cruises to improve its earnings [EBITA] by around €20 million a year from financial year 2015/16.
The projection from Karl Pojer, the line’s chief executive, follows an expected break-even in the current financial year, driven by the acquisition of the ship Europa 2 in January and the termination of a charter agreement for the vessel.
“In line with the fresh economic breeze, the website at hl-kreuzfahrten.de has also undergone a comprehensive facelift,” Tui said.
“The relaunched website underpins the sharpened product profile of the shipping line in the luxury and expedition segment.
“The responsive design website, offering a new structure and enhanced user navigation, pools contents for customers, prospective cruise passengers, journalists and distribution partners.
“Travel agencies will continue to have access to information in a separate partner section in order to provide them with effective support.”
The line’s social media channels, blog and Facebook page have been integrated into the site, accessible via a link on the home page.
“As before, prospective cruise passengers immediately find a quick overview of all cruises via the first navigation item ‘Find cruise’ in the main menu.”