Destination content supplier ArrivalGuides is to provide data to more than 55 million members of North American motoring organisation AAA.
Destinations tourist boards manage their own content displayed through a content management system and can create themes and organise their content, including photos and videos.
Once information is reviewed and uploaded to the ArrivalGuides’ system, it will automatically update to its network of distribution partners, which now includes AAA.
The company carries information from more than 150 tourist boards.
Bill Sutherland, travel and publishing senior vice president of AAA, said: “The ArrivalGuides platform will enhance the travel information content used by AAA and provide additional international destination information that is a great value for our members and travel counselors.”
Magnus Aideborn, chief executive of ArrivalGuides, added: “ArrivalGuides is very proud to supply the largest leisure travel agency in North America with international destination content to provide more robust, top-level customer service to its members.”