Hotel industry cloud platform SiteMinder has accelerated its growth in southern Europe with the signing of Spanish group, Sallés Hotels.
The deal comes just months after the signing of one of Spain’s largest hotel chains, Sercotel, and Rusticae, the country’s largest quality club for boutique hotels.
Sallés Hotels properties aim to attract increased online bookings and lower costs of guest acquisition.
This is due to SiteMinder’s Channel Manager, which provides a two-way integration between the group’s property management system, Protel, and more than 250 of the world’s top distribution channels.
The chain’s corporate revenue manager, Alicia Alonso, said: “With the record tourist numbers Spain has experienced over the past year and into 2015, it was crucial for us to implement a solution that offered real-time access and reach to travellers from all around the world.
“SiteMinder’s Channel Manager is that solution and, because of its seamless integration from online to front desk, already we are seeing great increases in our revenue.
“We expect our remaining properties to go live with the integration later this year.”
Sallés Hotels’ properties are mainly located along Spain’s Mediterranean border – from Costa Brava (Hotel Mas Tapiolas and Hotel Cala del Pi) and Girona (Hotel Aeroport Girona), to Barcelona (Hotel Pere IV and Hotel Ciutat del Prat), the Balearic Islands (Hotel Marina Portals), the Costa del Sol (Hotel Málaga Centro) and La Mancha (Hotel La Caminera).
The group also opened Suites Nature this month, offering 13 luxury suites in an exclusive area of Mas Tapiolas in the Solius Valley area of the Costa Brava.
Dai Williams, managing director of SiteMinder EMEA, said: “Spain ranked as the third most popular destination in the world in 2014, welcoming an unprecedented 65 million international tourists, which was an increase of seven per cent year-on-year and the biggest in 14 years.
“The first two months of 2015 also saw promising figures for the country, indicating another strong year of tourism and travel.
“Clearly, Spain remains a lucrative market for local hotels and those with greater reach to travellers from across the globe will be in a better position to capitalise on the growth ahead.”