Skyscanner boosts hotel rich content with ICE tie-up

Metasearch site Skyscanner has teamed up with ICE Portal to enhance its hotel rich content.

Metasearch site Skyscanner has teamed up with ICE Portal to enhance its hotel rich content.

It has integrated with ICE’s Visual-ICE API, which connects hotels to thousands of online travel distribution channels to give curated rich media greater visibility.

Nick Blasi, director of operations at ICE Portal, said: “We’re thrilled about the integration of ICE Portal into Skyscanner’s hotel product and happy to be a valued source of high quality visuals for their desktop and mobile offerings.”

ICE Portal’s cloud based management system allows hoteliers to upload and categorise high resolution visuals for third party distribution.

Skyscanner’s incorporation of ICE Portal offers visitors to the site access to a library of 40,000 hotel visuals, ranging from 5-star to budget and boutique hotels.

Nikhil Gupta, director of hotels at Skyscanner, said: “Skyscanner helps users find the best option for their travel needs, and to find the best hotel beautiful imagery is key.

“With the incorporation of ICE’s API into our product, we will now be able to give our users an even better way to search and compare hotels.”