Specialist operator Atlantic Holidays has gone live with intuitive’s web-based iVector reservation platform, which replaces its previous system.
The new technology is designed to improve sales, increase staff productivity and offer greater control over business management processes.
It also allows for greater back-end functionality, which will allow Atlantic Holidays to continue to move forward in a changing and competitive market.
The operator will also gain a B2B website as well as an improved, mobile responsive B2C website.
Chris Busuttil, managing director of Atlantic Holidays, said: “A key factor in our decision process was that intuitive is an industry leader.
“The team is doing a tremendous job of supporting us as we migrate from our legacy system. Any doubts we had that we’d be a lower priority against their larger customers have been categorically assuaged; the team has given such a personal service and gone the extra mile throughout every stage of the implementation.”
Jackie Groves, sales and marketing director of intuitive, added: “Atlantic Holidays is a great fit for the tour operator focused functionality that we have built into iVector.
“We are delighted to be working with a forward-thinking company who will benefit from the flexibility of the system.”