New social platform encourages ‘Fans of Mandarin Oriental’ to share experiences

Guests staying at Mandarin Oriental hotels are being encouraged to post their experiences to a curated social stream on the luxury chain’s website.

Guests staying at Mandarin Oriental hotels are being encouraged to post their experiences to a curated social stream on the luxury chain’s website.

The ‘Fans of MO’ social platform enables guests to share personal photos and notes about their favourite experiences around the world at mandarinoriental.com.

Visitors to the site are invited to explore individual guest experiences through a collage of images and user-generated posts, which are hand-selected and continuously refreshed.

By creating a guest profile users can share why they are fans by uploading their favourite Mandarin Oriental moments directly to the website.

A signature monogrammed tile with the user’s initials accompanies each published post.

Fans of MO also gives visitors the ability to book a hotel stay directly from its guest-generated content. Within certain posts, users can click to “reserve this experience”.

Users can also share posts via email or on Pinterest, Facebook and Twitter.

Special posts from Mandarin Oriental’s celebrity fans are seamlessly integrated into the dynamic content stream.

Guests can also to search for experiences based on specific interests, such as art and design, destination, service, food and wine and spa and wellness.

Fans of MO also allows users to further refine their search by selecting posts on individual hotels.

Jill Kluge, group director of brand communications, said: “Many of our guests already share their experiences via social media and increasingly use our hashtag #FanofMO.

“We are therefore delighted to expand the social content on our website and provide guests with a truly creative way to explore our legendary hotels around the world.”