Intent Media grows London team to meet European growth

US travel marketing specialist Intent Media has strengthened its new European base in London to meet demand for its services.

US travel marketing specialist Intent Media has strengthened its new European base in London to meet demand for its services.

The firm, which offers a targeted analytics-backed pay-per-click model to travel advertisers, opened its new Soho office in February.

It has now doubled in size and is looking for more recruits for account management and partner integration roles.Recent additions to the team include David Lewis who has taken on the newly created role of director of business development, EMEA.

Previously segment development director EMEA for Expedia Affiliate Network, Lewis has 15 years of commercial experience within the travel distribution sector.

Also new to the London team are Lynne Hamilton, director of European publishers and Kris Davis, director of advertiser partnerships.

Ulrike Eder is now heading up Intent Media’s European marketing efforts.

Nick Morley, managing director, EMEA, said: “We work with nearly 50 European publishers and advertisers and expect that to more than double in 2015.

“Our potential for growth across Europe and the Middle East is immense and we continue to increase the size of our team to drive and support that growth.”

Lewis added: “This is an exciting time to join Intent Media.

“The company’s use of predictive analytics to help e-commerce sites protect their core transaction revenue – even when they open their site to competitive advertising – is impressive.

“What’s more, none of their competitors can match it. Backed by a smart, fun team and a remarkable group of investors, making the decision to join was easy.”

Intent Media, established by a team of former Travelocity directors has quickly established itself in the US working with the likes of ebookers.com, Orbitz, CheapTickets, Hotel Club, Travelport and Hipmunk.