Performance marketing engine Sojern is opening new offices in Singapore and Dubai.
Stewart Hunter has been hired as director of sales in Singapore and Stewart Smith as senior director of sales in Dubai.
The two new regional heads will focus on expanding existing client relationships and introducing the Sojern Traveller Platform to new customers.
Hunter was previously Asia Pacific regional vice-president at mobile marketing solutions company Somo.
He is joined at Sojern by Bianca Loo, formerly a Wego sales manager for Asia-Pacific.
Smith spent a year and a half in Sojern’s London office, where he helped establish the brand with European clients and also worked for lastminute.com.
Hunter said: “Over the past year, data-driven advertising has become a key part of a marketer’s customer acquisition strategy across Asia.”
“The Sojern team will be helping the biggest brands in travel to run the most sophisticated digital advertising campaigns in Asia-Pacific, just as the region is on the verge of overtaking western Europe as the world’s second largest ad market.”
Smith said: “The Middle East is home to three of the world’s leading international airlines and a fast-growing hotel and tourism sector.
“One in six customers in the Middle East is using the internet as the booking platform of choice, so the market is now ripe for a player like Sojern.
“The Sojern Traveller Platform will help travel brands connect with a young and tech-savvy audience that is looking to travel within – and outside of – the MEA region.”