Tourist board VisitBritain and Yahoo are holding a 24-hour Hackathon for developers to design a new app for tourists visiting the country.
The event is due to starting this Friday evening at 6pm at Yahoo’s offices in Central London.
The aim of the event is to create ideas for a mobile app that will allow visitors to Britain to plan memorable trips at any stage of their journey.
Participants will base ideas around the Travel Time API platform which locates, ranks and sorts content by travel duration, rather than distance.
The platform shows the user where they can travel to within a certain timeframe and using a certain mode of transport.
‘Hackers’ will either work alone or in teams up to a maximum of five, including developers, designers and user experience experts.
Winning design ideas from the event will be put into development, with the aim of releasing the new VisitBritain mobile app later this year.
There are also prizes up for grabs for the winning participants.
Joss Croft, marketing director at VisitBritain, said: “We want to give our visitors the content they need when they need it.
“Mobile use is intrinsic to travel – around 45% of trips start on a smartphone and that usage continues throughout a journey.
“We want to demonstrate the accessibility of locations around Britain with a mobile app that inspires our visitors and helps them to make the best use of their time in our beautiful country.”
Emma Jowett, director of client sales at Yahoo, added: “VisitBritain are brand leaders when it comes to innovation in the digital space and we are thrilled to partner with them on this event.
“Hackathons are great ways to get the creative juices flowing and this is a fantastic start to VisitBritain’s plans for their mobile app launch later this year.”
VisitBritain recently launched its own Tumblr blog with Yahoo to inspire potential visitors by promoting the country’s historical landmarks, natural scenery and cultural experiences.