A responsive online attraction ticketing platform has been created for Virgin Holidays, allowing the operator to sell extras to customers in advance.
The iVector booking system from technology firm Intuitive has been used as the foundation for the new platform, enabling the operator to manage all bookings through a responsive website and central system.
When customers sign in and find their existing booking, the site shows the availability of extras for the dates of their holiday.
They can select members of their group, or additional people, before proceeding to buy tickets for their chosen attractions.
The automation of the platform is seen as the latest technological innovation from the operator.
Bookings are now made by resort staff on Samsung tablets and call centre staff use iVector on PCs.
Using the new platform, Intuitive has also completed a project to create a booking system allowing resort representatives to upsell on-site using a tablet. They can retrieve customers’ bookings, pull up availability and download and print ticket documentation on a handheld ticket printer.
Jackie Groves, sales and marketing director at Intuitive, said: “We believe our fast, flexible reservation platform provides the perfect solution to help Virgin Holidays maximise the upsell of their attraction tickets.”
Pauline Wilson, operations director of Virgin Holidays, added: “The Intuitive platform provides us with a great opportunity to develop our online concierge service with improved functionality that provides more convenience and flexibility – making it even easier for our customers to get the very best from their holiday and create a truly amazing experience.”