Google takes ArrivalGuides content to enhance Field Trip app and Now

Google has completed an integration with destination guide content provider ArrivalGuides, to make its information available in its Field Trip app.

Google has completed an integration with destination guide content provider ArrivalGuides, to make its information available in its Field Trip app.

The content will be viewable on the Field Trip mobile app, as well as on Field Trip cards nested in Google Now.

Gijs van der Hulst, new business development senior manager of Google’s Niantic Labs, said:

“Field Trip is a highly curated experience and ArrivalGuides is an excellent addition to the app providing high quality up-to-date unique hyperlocal content at a global scale.”

Field Trip offers guides to hidden, and unique landmarks, milestones and significant events at tourist destinations around the world.

It runs in the background of a smartphone, as well as on Google Glass.

When travellers get close to an interesting site, the app notifies them of background information, story and photos from a publisher like ArrivalGuides.

Magnus Aideborn, chief executive of ArrivalGuides, said: “We are thrilled to be have been approved by Google to deliver updated destination guide information to their apps.

“This is a unique possibility for our destination partners (DMOs, tourist bureaus, etc.) to get their content accessible by millions of travellers using the Google apps”.

ArrivalGuides content will also be surfaced on Google Now, the personal assistant app within Google Search.