Travelport announces full content agreement with LATAM Airlines

The South American LATAM Airlines Group has agreed a long-term full content distribution deal with Travelport.

The South American LATAM Airlines Group has agreed a long-term full content distribution deal with Travelport.

The new agreement covers the umbrella brand name for LAN Airlines and TAM and makes fares available to agents using Travelport worldwide.

LATAM has also agreed to participate in Travelport Rich Content and Branding which allows airlines to control how their services are visually presented and described to agents.

Daniela Baytelman, distribution and ancillary revenue vice president at the carrier, said: “Airline merchandising is changing rapidly to address the unique needs of business and leisure customers.

“We think that Travelport Rich Content and Branding will provide LATAM with a retailing solution that will allow us to showcase LAN and TAM’s products and services in a visual and innovative way.”

Simon Ferguson, UK, Ireland and Nordics managing director of Travelport, said: “Travelport is building long-term partnerships with LATAM Airlines Group and the world’s airlines based on innovative merchandising solutions that deliver unrivalled content and value to travel customers.

“Travelport Rich Content and Branding gives LATAM Airlines Group opportunities to present their branded content their way, through new retail channels never before available to airlines.”