Skyscanner has released a new tool to help airlines identify untapped demand for new direct routes.
Skyscanner described the module as a “first-of-its-kind” for a global aviation sector that is looking to “identify new and more profitable route opportunities”.
“Unlike other data sources which focus on historic or completed bookings for route planning and yield management, Skyscanner’s solution allows airlines and airports to forecast ahead and understand forward looking demand to restart or create new non-stop services up to 12 months into the future,” the metasearch site said.
Analysis of each route includes search and redirect volumes, average fare prices and conversion rates, with the ability to filter by travel month.
Unserved routes for the EMEA market that have already been identified include Dublin to Las Vegas, Amsterdam to Bali, and Kiev Zhuliany to Istanbul
Michael Docherty, lead for data products at Skyscanner said: “With signs of recovery on the horizon, we’re unlocking even more of Skyscanner’s unrivalled demand data to help our partners across the aviation sector understand evolving traveller needs.
“COVID-19 has exposed the limitations of historical data for route planning and management as well as the need to make smarter, faster decisions.
“Our new Unserved Routes module within Travel Insight Vision has been designed with airlines and airports in mind, allowing them to forecast daily market demand, build business cases for restarting certain direct routes or even expanding into new ones.
“We continue to expand the features and functionality of Travel Insight Vision to make it the go to solution for any organisation wanting to understand the latest trends in global aviation.”
Travel Insight Vision is the latest offering in Skyscanner’s suite of Travel Insight products for the travel industry, providing a view of current aviation market performance, trends and insights.
Travel Insight analyses the behaviour of millions of Skyscanner users to reveal where people are looking to travel in the next 12 months, allowing airlines and other businesses to rapidly respond to market changes, understand emerging trends and optimise or plan new routes.